10 Best Practices for Quiz Building
Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to
Here are 10 of the most frequently asked questions Wyng’s Services Team receives when strategizing with brands on their quizzes! Read these tips to
This year, Instagram has been steadily migrating to their new Graph API, while phasing out their old Platform API. The most recent step was
Visual Questions make it easy to collect zero-party, personal context data from your customers, in order to improve their experience with your brand.
The Wyng Reward component makes it easy for marketers to configure and automate delivery of several types of rewards.
Ever wanted to quickly edit the text on a submission button to say “YAS KWEEN, ENTER” instead of “ENTER NOW” or received a last-minute
Websites and digital campaigns are all built to be accessible to the masses. But a large population that many fail to consider is the
AAA Northeast is one of the largest auto clubs in the world with over 6 million members. However, many people don’t know that they
Product Advisor, a new Wyng use case, gives brands powerful and creative ways to help consumers find or discover products based on their personal
You probably know the name Unilever, but you have probably also never bought anything from Unilever. That’s because they don’t actually sell anything themselves.
MSG Networks NY Rangers Spin to Win is a simple but innovative experience that lets fans spin a wheel to win prizes. It’s a
If you are a Wyng user, you are definitely familiar with the second-most popular page in our product. It’s the page where you go
We all know the name Arm & Hammer. Most of us associate it with scents and specifically removing them. They also have a great
Chances are good that at least half of your recent purchases have involved an invitation to sign up for a loyalty program/card or system.
The Wyng Reveal component helps marketers to add an element of chance and interactivity to their experiences. Use it to create a Spin-to-Win or
The new pillars of Marketing
Having access to infinite information and choice has changed the way everything in the world works. It is
There’s been a lot of buzz about privacy over the last few weeks. Research by Gartner shows that the costs of compliance have more
In the past few years, most businesses have re-examined their entire customer journey from end to end. Whether it was a reaction to the
At Wyng, we realize that the world of digital experiences and marketing changes really fast. That’s why our biggest engineering priorities are ease of
Amazon is one of the most valuable companies in the world because they are one of the best at using data to personalize customer
Here at Wyng, we’re obsessed with personalization that is more relevant, rewarding, and trustworthy. It’s something we’re pioneering and innovating on every day. We
Yesterday we officially announced our new Connector for Attentive, a leader in brand messaging and SMS. It is a no-code integration that allows brands
In a world where every move has been tracked for a decade and the world’s most valuable companies have most of our personal data
As a new technology and a new way of cooking, LĒVO customers have a lot of questions they need answered before they can make
Zero-party data (ZPD) is the fundamental currency in a privacy-first world, and it is as valuable to people as it is to a brand.
Netflix is a famous entertainment pioneer, but most people don’t realize that they are just as much of a pioneer in the way they
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Trivia Quiz.
Trivia quizzes invite consumers to take
Hello again!
Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy – we
Armani Beauty is the luxury fragrance, makeup, and skincare extension of the legendary fashion brand. The brand is committed to sustainability and several other
Today we’re talking about a topic I’m not particularly well-versed in but was recently inspired to investigate due to an impending milestone birthday: skin
First of all, thank you Vitafusion marketing team. I did not expect to have this much fun on a gummy vitamin website. Your use
The beauty industry is embracing digital technology like never before. Adapting to a digital-first world is a big challenge for an industry of in-person
The message should be clear by now. People want privacy and control of their own data.
That was a ton of fun! We just wrapped up 45 minutes where our own co-founder Wendell Lansford chatted with Steph Liu from Forrester
I have been watching this IKEA video for a while and it’s just amazing. I wasn’t even looking for furniture a week ago, but
Brands today are holding a substantial amount of customer data collected from a wide variety of sources. This data is simultaneously a critical asset
This is the second blog in our Customer Data Best Practices Series – here is part 1.
Teaser/Summary
We need to reframe our thinking about data to be viewed through the lens of trust. To earn trust, you have to
To win in a world where customers have instant access to infinite information and choices, brands need to offer relevant, personal experiences to every
New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
Wyng Conversational Opt-In replaces the old, intrusive way of collecting emails from anonymous website visitors with a better user experience that improves opt-in rates
Among big tech platforms, Apple has taken a leadership role with respect to privacy. They’ve restricted third-party cookies, shifted IDFA to an opt-in model,
Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went
This is the first in a series of posts about zero-party data and privacy-first personalization. Read the second post here: How To Collect Zero-Party
After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data
Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteristics
Step-by-step guide, with examples
This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the first post
The Challenge
Covid-19 quarantine days gave all of us a bit of cabin fever. Families were dreaming about their next big trip, and
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