How Amazon Uses Zero-Party Data to Make Better Recommendations
Amazon is one of the most valuable companies in the world because they are one of the best at using data to personalize customer
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Amazon is one of the most valuable companies in the world because they are one of the best at using data to personalize customer
Here at Wyng, we’re obsessed with personalization that is more relevant, rewarding, and trustworthy. It’s something we’re pioneering and innovating on every day. We
Yesterday we officially announced our new Connector for Attentive, a leader in brand messaging and SMS. It is a no-code integration that allows brands
In a world where every move has been tracked for a decade and the world’s most valuable companies have most of our personal data
As a new technology and a new way of cooking, LĒVO customers have a lot of questions they need answered before they can make
Zero-party data (ZPD) is the fundamental currency in a privacy-first world, and it is as valuable to people as it is to a brand.
Netflix is a famous entertainment pioneer, but most people don’t realize that they are just as much of a pioneer in the way they
The Wyng drag-and-drop template library now includes a new marketer (and customer!) favorite – the Trivia Quiz.
Trivia quizzes invite consumers to take quizzes
Hello again!
Today we are happy to announce another major milestone in our vision to help make digital experiences more rewarding, relevant, and trustworthy – we
Armani Beauty is the luxury fragrance, makeup, and skincare extension of the legendary fashion brand. The brand is committed to sustainability and several other
Today we’re talking about a topic I’m not particularly well-versed in but was recently inspired to investigate due to an impending milestone birthday: skin
First of all, thank you Vitafusion marketing team. I did not expect to have this much fun on a gummy vitamin website. Your use
The beauty industry is embracing digital technology like never before. Adapting to a digital-first world is a big challenge for an industry of in-person
The message should be clear by now. People want privacy and control of their own data.
That was a ton of fun! We just wrapped up 45 minutes where our own co-founder Wendell Lansford chatted with Steph Liu from Forrester
I have been watching this IKEA video for a while and it’s just amazing. I wasn’t even looking for furniture a week ago, but
Brands today are holding a substantial amount of customer data collected from a wide variety of sources. This data is simultaneously a critical asset
This is the second blog in our Customer Data Best Practices Series – here is part 1.
Teaser/Summary
We need to reframe our thinking about data to be viewed through the lens of trust. To earn trust, you have to meet
To win in a world where customers have instant access to infinite information and choices, brands need to offer relevant, personal experiences to every
New Survey Reveals Consumers Would Rather Avoid Brands Than Compromise Personal Data
Wyng Conversational Opt-In replaces the old, intrusive way of collecting emails from anonymous website visitors with a better user experience that improves opt-in rates
Among big tech platforms, Apple has taken a leadership role with respect to privacy. They’ve restricted third-party cookies, shifted IDFA to an opt-in model,
Conducted by an independent third-party compliance firm, SOC 2 Type 2 audits demonstrate an organization has taken necessary steps to provide a secure and
Data privacy laws and regulations took center stage within the digital marketing community three years ago when the General Data Protection Regulation (GDPR) went
This is the first in a series of posts about zero-party data and privacy-first personalization. Read the second post here: How To Collect Zero-Party
After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry’s shift to transparent and ethical data
Do you know your optimal skincare routine? A surprising number of factors go into determining the best routine for any one person. Individual characteristics
Step-by-step guide, with examples
This is the second in a series of posts about zero-party data and Privacy-First Personalization. Read the first post here:
The Challenge
Covid-19 quarantine days gave all of us a bit of cabin fever. Families were dreaming about their next big trip, and many
As brands adapt to the rapidly changing market landscape, Wyng is continually adding features in the platform to help you engage your customers with
83% of Americans say that a word-of-mouth recommendation from a friend or family member makes them more likely to purchase that product or service.1
The California Consumer Privacy Act (CCPA) is getting a lot of attention, and for good reason. The Act goes into effect January 1, 2020
On May 25th the General Data Protection Regulation (GDPR) will go into effect. GDPR is a new European Union (EU) regulation that will improve
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